Avi Wilensky, Chief Executive Officer and Co-Founder

An online entrepreneur since the age of 16, Avi started his online marketing career in the affiliate space, promoting dialup internet access. While entering his first year of college, Avi founded several internet businesses: Skytron liquidated the assets of failing retail giant Computer City via eBay and External Solutions manufactured and sold external optical and storage drives. While running External Solutions, Avi stumbled upon Goto.com, the first pay-per-placement search service, which has propelled his enthusiasm in search engine marketing to this day. Currently, Avi is the CEO of Promediacorp, a New York City based search engine optimization agency.

Avi holds a BA in Psychology and Economics from Rutgers University, with a certification in eCommerce management, and is a SEMPO Institute author. He enjoys the great outdoors, mountain biking, fishing, and traveling.

Mitchell Schwartz, Executive Chairman and Co-Founder

Growing up with two older sisters in New Jersey, the country’s “mall capital,” Mitchell’s childhood memories include many hours spent in the sale section of Banana Republic and J. Crew. Prior to founding MallCrawl, Mitchell executed and monitored private equity investments on behalf a multi-billion dollar alternative asset manager based in Manhattan. Before working in private equity, he was an investment banker in Manhattan. Mitchell graduated as valedictorian, summa cum laude, from Emory University’s Goizueta Business School with concentrations in Finance and Management. He is a candidate for an MBA at Harvard Business School.

Mitchell loves to run, lift weights and discuss political theory.

Sheara Goldenthal, Executive Vice President and Co-Founder

Sheara Goldenthal is a co-founder of MallCrawl and is in charge of managing content. Raised in New Jersey and saddled with an economics degree from Rutgers University, Sheara’s post college years brought her to Manhattan, where she worked in the commercial real estate mortgage arena as both a broker and underwriter. After about five years in finance, Sheara decided to follow her heart and inner computer-nerdiness and has shifted full-time into the world of freelance web development, website copywriting, and search engine marketing.  

Sheara’s hobbies include writing, blogging, yoga, dancing, cooking, travel, and of course, finding designer goods on sale.