Mark your calendars: Jimmy Choo is launching a special collection of affordable shoes, bags, and clothing on Nov. 14, in 200 H&M Stores across the world. The luxury brand, famous for its stilettos and bags (and Carrie Bradshaw), will design an exclusive line of both male and female fashion for this upcoming fall. Tamara Mellon, Jimmy Choo’s founder and chief executive, promises “a sophisticated, fashion forward, accessible and glamorous collection - the perfect party pieces to buy now and then wear out that night!”
Keeping in check with the recessionista trend, Choo’s lower priced items are going to be a surefire success. After major collaboartions with Commes des Garcons, Stella McCarney, Karl Lagerfeld, Roberto Cavalli, and Matthew Williamson, H&M is finally diving into the accessory market. This is the first time H&M has worked with an accessories brand, and probably won’t be the last! The line is rumored to include a dozen womens’ styles and four styles for men. Prices will begin at about $55 for a pair, which is much more affordable than Jimmy Choo’s signature line, where prices range from $175 (for flip flops) to $2,500 (snakeskin boots).
The next great designer to follow up Anna Sui’s Gossip Girl back-to-school line up at Target is….RODARTE! Rodarte is best known for their avante garde feminine clothing, loved by celebs such as Natalie Portman and Kirsten Dunst. The duo of designers behind Rodarte [pronounced roh-dart-ay] are compiling a line of 55 pieces ranging in price from $9.99 (for knee highs) to $79.99 (jacket). According to Target spokesperson Joshua Thomas, “The collection incorporates a rich mix of patterns and fabrications and everything from sequins and bows to faux fur. The key with Rodarte is layering.” The new GO International collection hits stores December 20, 2009, so you can pick up the perfect holiday outfit.
Rodarte joins the ranks of past GO International designers such as Erin Fetherston, Jovovich-Hawk, Rogan, Richard Chai, Jonathan Saunders, Thakoon and Tracy Feith. Target hopes to introduce Rodarte’s unique design to a broad audience.
“When the Go program launched in 2006, each designer was available for three months,” Thomas said. “We had used up the calendar [for the year] with three or four designers. It needed to evolve. Our guests are very trend-forward, they’re looking for what’s hot and what’s new. Now we have a lot more time and opportunity to introduce more programs on the floor, like Designer Collaborations. We are spacing out Go so what we do remains fresh. Go is in the stores for 45 days now.”