JC Penney is the next Department Store to launch an affordable designer line. Looks from Charlotte Ronson will be available this February at JC Penney stores across North America. Ronson’s new line, I “Heart” Ronson brings her urban, rock ‘n roll designs to the mainstream. Items from this sportswear line retail for $15 to $65 and include tees, knit tops, blouses, sweaters, jeans, skirts, dresses and jackets for Spring 2009.

“I am delighted to create a new collection, I “Heart” Ronson for JC Penney. I see this as a great opportunity to open up my sense of fashion and style to a much wider audience,” said Charlotte Ronson. “This is a tremendous opportunity to create a brand with appeal to a diverse customer base that I might not have been able to reach until now. I look forward to our launch with great anticipation.”

For those of us who can’t shop in Soho, LA or Tokyo, cutting edge fashion is now available at our local malls!

The new collection, created for JC Penney’s trendy lifestyle customer, will debut in JC Penney stores, online at jcp.com, and via catalog for spring 2009.